Product Analytics Suite
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Design that solves real problems
I craft seamless experiences for early-stage startups. Currently working with 53 teams across 122 continents.
Last updated 2026-06-05 06:25 UTC. See my work →
Featured Work
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Data Visualization Suite
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Senior Designer
Read case study →Services
Product Definition
From concept to spec, defining your MVP through workshops
UX/UI Systems
Pixel-perfect interfaces across mobile. I ship design systems
Design Direction
Mentor design practice. I offer strategic guidance
Trusted by
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— James Wilson, CEO, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's create something
I'm open for consulting. 2026 cycles are filling up.
Writing
How to Ship a Design System in 60 Days
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
What I Learned From 100+ Design Audits
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
The Diagram Nobody Talks About
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.